It appears this AP article http://tinyurl.com/7wyj7e was picked up and run in over a 100 news publications yesterday and today. Could be indicative that editors across the nation find it interesting that grocery stores are capable of knowing what their customers purchase at a SKU level and then targeting these shoppers with new promotions based on their individual purchase history. Or was it these editors expect the grocery shopping masses to freak out at the thought of big brother watching their every purchase.
I for one believe what Dunn Humby are starting to do with Kroger represents a best practice in retail database marketing. For a hint of where they are most likely headed with all this, you should read the book Scoring Points It’s a good read and explains the database marketing potential quite well.
