RFID chips instead of bar coded loyalty cards and key tags! Is this is the future of automatic identification for customer loyalty programs? In my opinion RFID chips will promote passive activity and result in difficulty “proving” the loyalty program is what drives the customer’s behavior. What’s your opinion?
http://www.mmrco.com/LoyaltyCIO/090401groceryRFID.pdf
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Interesting article…thanks for pointing it out. If the RFID system enabled brands to deliver targeted content in store to consumers and then documented their response to that content, that could be a valuable tool and ongoing data stream for CPG’s, planogrammers, and etc.